19 Crimes Red Blend
South Eastern Australia
Quick Take
Marketing genius meets mediocre wine. The AR labels and cool backstory can't hide the fact that this is essentially alcoholic grape juice. Perfect for parties, not for contemplation.
The Review
Let's get this out of the way: 19 Crimes is a marketing phenomenon, not a wine phenomenon. The AR labels that "come alive," the convict history, the hip branding - it's all brilliant stuff. But the wine itself? It's... fine.
This is a dark, sweet, jammy red blend that's designed to offend absolutely no one. The nose is dominated by blackberry, vanilla, and that unmistakable "smooth red" aroma. The palate delivers exactly what the nose promises: sweet dark fruit, soft tannins, and a finish that lingers with vanilla and caramel.
Is it balanced? No. Is it complex? No. Will your wine-snob friends mock you for serving it? Probably. But will a random group of people at a party enjoy it? Almost certainly.
Tasting Notes
- Nose: Blackberry jam, vanilla, caramel, baking spices
- Palate: Sweet dark fruit, vanilla, mocha, soft tannins
- Finish: Medium length, sweet, vanilla-heavy
- Body: Full
The Reality Check
You're paying $3-4 for the app experience and the branding. The wine itself is equivalent to an $8 bottle. That's not necessarily bad - the AR labels genuinely are cool, and they'll be a conversation starter at parties. Just know what you're buying.
Best Uses
Parties, game nights, casual get-togethers where wine isn't the focus. Conversation starter. Gift for casual wine drinkers who care about the experience.
The Verdict
Skip it for serious drinking, buy it for parties. It's crowd-pleasing juice with fun packaging. Nothing wrong with that, as long as you know the deal.